Privacy Policy

✨ Luxury Skincare Crafted with Botanical Ingredients and Advanced Bio-Actives. • Cruelty-Free • Made with Care.

Every Skin Tells a Story. Discover Yours. Take Our Personalized Skin Quiz.

Last Updated: 05/June/2026

Welcome to Epurelle (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with our services.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Personal Information

We may collect information that you voluntarily provide to us, including:

Full name
Email address
Phone number
Billing address
Shipping address
Payment information (processed through secure third-party payment providers)
Order history
Customer support communications

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

IP address
Browser type and version
Device information
Operating system
Pages visited
Website usage data
Cookies and similar technologies

2. How We Use Your Information

We may use your information to:

Process and fulfill orders
Provide customer support
Deliver products and services
Send order confirmations and updates
Respond to inquiries and requests
Improve website performance and user experience
Detect and prevent fraud or unauthorized activities
Comply with legal obligations
Send promotional communications where permitted by law

3. Marketing Communications

With your consent, we may send promotional emails, newsletters, offers, and product updates.

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

Remember user preferences
Analyze website traffic
Improve website functionality
Support marketing and advertising activities

You may modify your browser settings to refuse or delete cookies; however, certain website features may not function properly.

5. Sharing of Information

We do not sell your personal information.

We may share information with trusted third parties when necessary to:

Process payments
Deliver orders through logistics providers
Provide website hosting and technical services
Conduct analytics and performance monitoring
Comply with legal requirements
Protect our rights, property, users, or business operations

All third-party service providers are expected to handle information responsibly and in accordance with applicable laws.

6. Payment Security

Payments are processed through secure third-party payment gateways. We do not store complete credit card, debit card, or banking information on our servers.

Please review the privacy policies of the respective payment providers for more information about their practices.

7. Data Retention

We retain personal information only for as long as necessary to:

Fulfill orders and provide services
Maintain business records
Resolve disputes
Comply with legal, regulatory, tax, and accounting obligations

When information is no longer required, it will be deleted, anonymized, or securely disposed of.

8. Data Security

We implement reasonable administrative, technical, and organizational measures designed to help protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

9. Your Rights

Subject to applicable laws, you may have the right to:

Access your personal information
Request correction of inaccurate information
Request deletion of personal information
Withdraw consent where applicable
Opt out of marketing communications

To exercise any of these rights, please contact us using the details below.

10. Children’s Privacy

Our website and products are not directed toward individuals under the age of 18. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us so appropriate action may be taken.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of those third-party websites.

We encourage users to review the privacy policies of any external websites they visit.